Perks of Life in the Armpit

Someone once told me New Jersey is the armpit of craft beer in this country. For the longest time I assumed this was an insult, the suggestion being that somehow the craft selection available in the Garden State stinks. But after talking with Jay Rose, I’m starting to think the “armpit” is exactly where we want to be.

Jay contributes to Philly Beer Scene Magazine, his most recent piece being an interview with Pete Danford, the regional sales manager for Victory Brewing Company. He was good enough to play a bit of role reversal and sit down with me to explain what makes New Jersey such a desired market for American brewers…and why being anywhere else would stink…